Marriage is a beautiful thing but planning for it in the Arab world can create your best and worst memories. I’ve been there, done that. Had to look for everything in the most inconvenient ways: Driving around the city with my fiancé looking for a suitable wedding venue, driving more to find a florist, asking friends for advice on the best makeup artists in town, best wedding dresses shops, visiting exhibitions, comparing prices, opening one hundred websites on my laptop looking here and there. It was exhausting to say the least, not to mention time consuming.
Mohammed Abdulqader who is a senior developer and the co-founder of 7lfa.com has been through this with his fiancé too, which inspired him to create 7fla.com, an online platform for everything related to weddings in the Arab world. 7fla.com started out in October 2012 as a basic directory of wedding vendors in Jordan covering wedding venues including halls, restaurants and hotels, florists, hairdressers, bands, wedding clothes shops for men and women, appliances, wedding invitations, photography, car rental services and accessories shops among other categories. “When we review every wedding vendor in town, they will become competitive and start providing high quality services for a better price,” says Abdulqader who assures me that 7fla.com was created to remove suffering from wedding planning for engaged couples in the Arab world.